Hamza
Co-founder · lead private family driver
“I drive the road first, every season — with a child seat in the back — so a family doesn’t have to discover it on the day.”
Morocco’s family-tour specialists, written in Casablanca.
A letter from the desk
“We don’t do off-the-shelf tours. Every trip we build is written from scratch, around your family, your kids, and the Morocco you actually want to see.”
Morocco Vacation Planner is a family tour operator. We design private journeys across Morocco for families — from grandparents travelling with teenagers, to parents with toddlers in tow, to multigenerational tables of nine sharing one route. It is the only kind of trip we write, and it has been since 2013.
Our work starts with the youngest traveller and the eldest. We set the pace around them. The drives are short, the riads are quiet, the meals are sized for small mouths, and the day always has a long, shaded middle. We’ve refined this rhythm over thirteen years of writing nothing but family routes across Morocco.
We’re a small team in Casablanca: a head planner, a private family driver who knows every road from Tangier to Merzouga, and a family travel expert who writes the small details into the day. You’ll work with all three, by name. There are no middlemen, no re-sellers, no transferred files.
If you’re thinking of bringing your family to Morocco — even if you’re a year out, even if you’re only half-sure — write to us. There’s no pressure here. There never has been.
Ayoub
Co-founder · Morocco family planner
Co-founder · Morocco family planner
13
Years writing trips
2,400+
Families travelled with us
27
Family routes we know cold
6
Languages on the planning desk
The planning desk
The people who’ll write your family’s trip.
Three planners. Each of us was a driver, a guide, or a host before we wrote a single itinerary — and each of us has been writing for families, and only families, for years. We know Morocco the way you know your own kitchen.
Ayoub
Co-founder
“A good family trip ends with the grandparents feeling younger and the toddler asleep in the car.”
Ariel
Travel family expert · blogger
“The small things are never small. A booster seat, a snack bag, a quiet courtyard — that’s the whole trip, really.”
How we work
What we believe about Morocco family tours.
Six values we hold to whenever we sit down to write a family trip. They’re the reason a grandparent, a teenager and a four-year-old all leave Morocco feeling the journey was made for them.
Family tours are all we write.
Every trip we plan is built around a family — their kids, their pace, their needs, and the moments they’ll actually remember. We don’t spread ourselves thin across every kind of travel. Families are what we know, and that focus is exactly what makes us good at it.
The pace is set by the youngest traveller.
If there’s a four-year-old on the route, the day is built around naps, shade, and snack stops. Grandparents quietly gain from the same pace. We’ve never had a teenager complain about a long, slow afternoon.
Built for three generations on one trip.
Our planning model assumes a grandparent, a parent, and a child are on the same itinerary. That shapes the vehicle, the seating, the lodgings, the meals, the medical kit — the hardest family brief, written first.
Every riad is family-tested, by us.
We’ve slept in every house on our list with our own families. We notice the courtyard noise at 3 a.m., the steepness of the stairs for older knees, the temperature of the shower in February. A family doesn’t walk in blind.
Private journeys, no shared coaches.
Your trip is yours. Your driver, your vehicle, your guide, your pace. We don’t merge families with strangers, we don’t stop at souvenir warehouses, and we don’t inflate the day to fill a coach’s seats.
A signed reply, from a person you’ll meet.
The note we send back is written by one of the three of us, by name. No middlemen, no re-sellers, no transferred file. The person who writes the trip is the person who answers when you call from a Marrakech taxi at midnight.
From the families we’ve written for
Letters home, in three voices.
My mother is seventy-eight. By day four she had stopped asking how far the next stop was — the answer was always “just around the corner, take your time.” Whoever wrote that trip, thank you.
I’m a cautious traveller and I write a lot of emails before I commit. Ayoub answered every one in his own words, never with a template, and never tried to upsell us. The trip was exactly the one I wrote down on day one.
We travelled with three kids under eight. Hamza, our driver, had a booster seat we didn’t ask for, a paper bag for the toddler who got car-sick, and a playlist of Moroccan kids’ songs. By day two the children were calling him “uncle Hamza” — the small things were never small.
Three generations, ten days, one country. My father’s knees, my daughter’s tantrums, my husband’s appetite for spice — somehow every single thing was thought of in advance. We didn’t plan a Morocco trip, we lived one.
Booking with a real family-tour operator instead of an online platform was the best decision we made. Ariel’s notes on Chefchaouen at sunset, the riad rooftop in Fes, the dawn coffee in Aït Ben Haddou — you can’t buy that on a website.
We’re a family of seven, ages two to seventy-two. Every other operator quietly priced us out or told us “we don’t do groups that size with toddlers.” Ayoub wrote us a trip in a week. We’re already planning the next one.
Hamza drove us from Marrakech to Merzouga and back. He played the alphabet game with our six-year-old, taught the teenager to count in Tamazight, and stopped for goats every time the little one shouted. Half the trip’s memories happened in the car.
Begin a quiet conversation
Tell us about the family, and the pace you want.
Family tours are all we write. We’ll reply within twenty-four hours — from this desk, in our own words. No pressure, no follow-up calls, no template. Just a planner and a notebook.